Getting those millions of downloads remains difficult, however. I think it still requires a lot of luck to get a lot of users without a significant marketing budget, but if you can get them, then smart monetization can pull in a lot of money. The game has racked up over 20 million downloads, has made over a million dollars in incentivized video ads on iOS alone, and is in the top 100 grossing in the US, despite the most expensive IAP being a one-time $3.99 coin doubler and character unlock. It's becoming a Flappy Bird, albeit a Flappy Bird that made money. Next Buzz Lightyear unlocks a toy world, and so on as I realize every film has its own environment to navigate.īetter still, characters unlock at a good rate with only 100 coins needed to get a new one and coins regularly gifted to you… though of course you can pay if you are inpatient or really want a specific character.The app world is a-buzz about the success of Hipster Whale's Crossy Road. My second character is Rapunzel from Entangled, and suddenly the world is completely changed into knights and other medieval items. It is only when I start unlocking more characters that I realize the variety Disney Crossy Road injects. Starting with Mickey Mouse himself, I am treated to the typical road crossing gameplay: trying to hop through busy traffic, work my way around trees, and using logs to cross rivers. Bringing in Disney stars from all manner of movies, each one is a beautifully blocky representation of a familiar face. Where Disney Crossy Road does mix things is with its characters. It is a look now seen often, but the first game took it to a new level and popularized it in a way few games before it had. Simple, and a perfect modern mobile take on Atari’s classic arcade game Frogger.ĭisney Crossy Road keeps the original’s isometric blocky style that gives the feel of playing with models made from LEGO.
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